50 Gifts in 50 Hours

Published on 03 October 2017

Nominations are now closed and being shortlisted. Please check back soon for updates as we give away 50 gifts in 50 hours!

We’re turning 50 and to celebrate we’re giving back to the community because without our locals, we wouldn't be what we are today.

To commemorate the occasion, we’ll be giving away 50 gifts in 50 hours to those in our community who deserve a thank you, or need a little help. Do you know a person, family or group who would be a good candidate? It could be your sister, your boss, a dear friend or even a club. Simply nominate them for a gift today. We'll then tailor each of the 50 gifts, for each of the recipients. Anyone can nominate, but nominees must live within the Maroondah area.

Nominations closed at midnight Monday 9 October 2017.

View full terms and conditions.


A Vital Piece of the Community, 50 Years in the Making

In 1967, Eastland Shopping Centre was just opening its doors on a Myer department store and 42 speciality stores. What a difference half a century makes. The centre now boasts over 350 stores, a 12-screen cinema, town square, Beauty Garden – complete with floral ceiling – and now, its very own hotel. 

But state of the art facilities and a wealth of choice aren’t the only secrets to the Centre’s enduring success. Just as it was when it opened 50 years ago, Eastland is a meeting place, catering to local shoppers and socialisers alike. Year-round events and activities for children and families, a place to meet and spend time regardless of weather, access to all the necessities without having to brave traffic into the city – this is what a community hub is made of. 

Since the beginning, the Centre has been redeveloped to cater to the needs of the growing community. It had more than doubled in size by 1995. And by 2015 had almost doubled again with the addition of the Town Square.

Eastland can also claim many firsts. It was the first shopping centre to be built in an existing retail precinct, placing it at the heart of the local community from the outset. It was also the first regional centre to be built near a train station, and the first to be fully enclosed and air conditioned so that it can be enjoyed all year – and for many the perfect place to escape the Australian summer for the day.

To mark this milestone, Eastland is taking a page out of the history book – celebrating its place in the community by giving back to the people who make it. Nominations for the exciting 50 Gifts in 50 Hours giveaway have now closed. Between October 30 and November 3, a group of deserving locals nominated by their friends, families and neighbours will receive a gift that celebrates their place in our community. Stay tuned to find out who.

In the meantime, here’s a little trivia from 1967 for you. These are the people, places and things we share our birth year with, and are celebrating 50 years in 2017:

  • 20 June – Nicole Kidman
  • 5 October – Guy Pearce
  • 26 October – Keith Urban
  • 1 November – Tina Arena
  • The humble post code is introduced to the Australian postal system
  • The brand new Australian five dollar note enters circulation
  • La Trobe University opens its doors
  • Australia has its first colour television broadcast
  • John Farnham has his first number 1 hit — “Sadie (the Cleaning Lady)”