Blue Illusion

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  • Opening hours
    9am - 5pm
    10am - 5pm
    9am - 5.30pm
    9am - 5.30pm
    9am - 5.30pm
    9am - 9pm
  • (03) 9879 5291
  • Level 2, Shop 2076
  • Best entrance is West Entry C
  • Accepts Eastland Gift Cards

Based upon the three fundamental pillars of Fashion, Lifestyle & Community, Blue Illusion has emerged as an important player on the Australian & New Zealand fashion retail scene and has established an enviable market position.

Blue Illusion is a beautiful retail concept designing for real women with a certain ‘je ne sais quoi'. Every season, Blue Illusion curates a chic collection of fashion apparel, accessories and homewares, with clothing ranging from XXS to 3XL.

In addition, driving change and making a real difference is integral to Blue Illusion. On going partnerships with charities including World Vision, National Breast Cancer Foundation, Dress For Success, Bali Life, Red Cross Australia and Smith Family are the foundation to the brand’s vision of ultimate success. In recent years, Blue Illusion has donated in excess of $670k annually.