David Jones wins design award

David Jones Eastland has been awarded first prize at the 45th Annual International Store Design Competition held recently in Dallas for the ‘New or Completely Renovated Full-line Department Store’ category. David Jones Eastland was one of over 125 projects globally to compete in 21 categories.

A collaboration between David Jones’ in house store development team and UK based design agency Dalziel & Pow, David Jones Eastland is a modern and luxurious new store environment for Australia’s most iconic department store.

The entrance to David Jones Eastland (Photo: Dalziel & Pow)

The first store of its kind, David Jones Eastland is bold, modern and sophisticated. Open in October 2015, the new concept combines natural materials including stone, marble and metalwork to accentuate the department store’s premium look and feel along with a raft of highlight colours, architectural features, fixturing and finishes.

One of the most exciting features is an interactive beauty ‘campus’ offering masterclasses and great value pampering treatments thanks to a partnership with Beauty EDU. Located on the beauty floor, the collaboration offers customers the benefit of great value beauty treatments provided by qualified Beauty EDU students. Masterclasses with leading make-up artists and beauty experts will take place on an ongoing basis.

Visit David Jones at Eastland

An atrium café offering great coffee is at the heart of the retail space designed to provide theatre and ambience, whilst also being an inviting destination for shoppers to meet and take a break while shopping. 

Exceptional service goes hand-in-hand with the new-look store, with customers able to take advantage of personal shoppers, gift-wrapping, alterations, a gift registry kiosk, complimentary Wi-Fi in-store and a parents room.

David Thomas, David Jones Chief Operating Officer, states, “The Eastland store is a superb example of our transformation strategy brought to life and a demonstration of the future at David Jones. David Jones Eastland delivers a world class shopping experience with a beautiful, contemporary new store design, dynamic visual merchandising, enhanced shopping services and a re-energised customer service model. We have worked hard to inject a new level of ambience, excitement and experience in to our design, store content and service”.

David Jones Eastland is home to all the best Australian and international fashion, cosmetic and brands including: Armani Jeans, Bec & Bridge, Boss Orange, Breville, Calvin Klein, Camilla And Marc, Circulon, Cotton House, Chanel, Dior, Estee Lauder, Gordon Ramsey by Royal Doulton, Jac & Jack, Industrie, Kitchenmaid, Laura Mercier, Lee Mathews, Lego, Lover, Manning Cartel, Midas, Mimco, Samantha Wills, Scanpan, Seed, Sheridan, Studio W, Ted Baker, The Upside, Tommy Hilfiger, Veronika Maine, Yves Saint Laurent and many more.