THE BEAUTY GARDEN
A new approach to beauty is growing at the new Eastland
BEAUTY gurus say the path to looking great starts within but Eastland provides a welcome shortcut with The Beauty Garden. It’s an enticing shopping experience offering a more interactive approach to finding a better you (and the perfect pout) with the support of skincare, make-up, fragrance and wellness leaders.
This dedicated area of the redeveloped Eastland dispenses with traditional shop fronts that stand in the way of discovering your perfect facial treatment, foundation or French manicure - which is how The Beauty Garden got its name. The innovative concept allows you to wander through the many delights and stop to smell the roses and rosehip oil along the way.
A cultivated mix of influential and emerging brands is on show with Kiehl’s, Mecca Cosmetica, Crabtree & Evelyn, Inglot, iKou, Napoleon Perdis and Goddess of Nails ready to satisfy the needs of any beauty junkie. To fuel your treasure hunt Pressed Juices is on hand with enlivening hand-crafted drinks.
As part of its $665 million redevelopment beauty giants such as Mecca Cosmetica, Mecca Maxima, Napoleon Perdis, Victoria's Secret, David Jones, Beauty EDU, Myer and MAC Cosmetics are already established and growing at the retail and lifestyle destination but the new concept takes the experience next level.
Enriching the soul and sending spirits soaring, internationally-acclaimed artist Rebecca Louise Law’s work, The Canopy, is installed in The Beauty Garden. Law’s creations offer a direct and visceral connection with nature and previously have appeared in London, Berlin and New York. For her Australian debut Law has created an artwork of more than 150,000 preserved flowers suspended above the beauty destination, bringing you closer to paradise. Consider it Eastland’s new Eden.
The secrets of The Beauty Garden are made for sharing. Here is what you will discover beneath The Canopy.
Creating the canopy
Rack of flowers drying
Rebecca Louise Law preparing flowers
Kiehl’s: Launched as an apothecary in New York in 1851 to become a worldwide skincare giant. Crème de Corps body cream has been a top seller for more than 40 years. This brand has serious heritage.
Mecca Cosmetica: Founded in Melbourne, Mecca Cosmetica offers an exclusive edit of the world’s leading luxury brands such as Nars, Hourglass, Ellis Faas, By Terry, Chantecaille, Perricone MD, Dr Dennis Gross Skincare, Kate Somerville, Frederic Malle, Diptyque and Le Labo.
Crabtree & Evelyn: Bringing some English garden realness to The Beauty Garden this skincare brand is known for its beauty and fragrance products in Avocado Olive and Basil as well as Pomegranate.
iKOU: Founders Naomi and Paul Whitfield were holidaying in Bali when they started their mission to bring the spa experience into people’s homes with the iKou skin and body care collections. Their products drive their philosophy to rest, relax and restore.
Inglot: This is makeup with power and punch. No wonder it’s a favourite of runway teams and Broadway designers. There are 1,500 colours across lipsticks, eye shadows and nail polishes. No wallflowers allowed in this part of The Beauty Garden.
Napoleon Perdis: Australia’s leading make up entrepreneur is larger than life and his products are just as difficult to ignore. The Auto Pilot Pre-Foundation Skin Primer is life-changing and the perfect stepping stone to the rest of the collection.
Goddess of Nails: A pampering session can start small with something as simple as the perfect manicure. Goddess of Nails is about taking time for yourself and indulging in Bio Sculpture nails.
Endota Spa: Endota Spa is a haven for women to replenish their souls. Endota is an indigenous word meaning beautiful and every visit should be viewed as a treatment, not a treat.
Pressed Juice: Start from within by enjoying one of Pressed Juices beverages that maintains the nutrients from its contents with exciting combinations such as pear, blueberry and coconut in the Berry Glow 3.
Beauty EDU Pop Up: Sourcing the perfect lip colour is made possible with the Beauty EDU Pop Up. The LipLab creates lipstick and lip gloss to your personal specifications.
Visit Eastland and enter The Beauty Garden for a new standard of service and sensory stimulation that goes far beyond skin deep.